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https://video.squarespace-cdn.com/content/v1/6a71f1e41a50a01b97f07dd1/29ce3d23-715c-4cd2-906e-a9d406aa5542/thumbnail First Responders Credit Union See how Jon Eslinger helped First Responders Credit Union evolve from a firefighter-focused legacy brand into a more inclusive statewide identity. The rebrand connected organizational strategy, visual identity, and creative direction to better serve employees, members, and first responder communities across Massachusetts.