Brand leadership for credit unions.
I am a brand strategist and creative director with more than fifteen years of experience working inside and alongside credit union leadership teams. My work has been recognized nationally and internationally, grounded in helping organizations gain clarity, align decision making, and move forward with confidence. I partner with executives and boards to define brand direction that supports governance, strengthens alignment, and positions credit unions for sustainable, intentional growth.
Experience that understands responsibility.
My work has included partnerships with credit unions navigating growth, rebrands, mergers, leadership transitions, and market expansion. I have worked directly with executive teams and boards where decisions carry weight and long-term consequences.
Credit Union Partners Include — Boston Firefighters Credit Union / Canvas Credit Union / Lake Trust Credit Union / Orsa Credit Union (formerly Community Financial Credit Union) / Sunward (formerly Sandia Laboratory Federal Credit Union) / Additional regional and mid-sized credit unions across the United States.
How brand guides decisions…
Brand guides decisions by giving leadership a shared framework for evaluating choices across strategy, experience, and communication.
Alignment
Brand strategy can align executives around who the credit union is and what it stands for.
Consistency
Brand gives teams consistent criteria for messaging, experience, and execution.
Confidence
The clarity of brand reduces hesitation by replacing opinion with shared understanding.