Connect the credit union you’re building to the people you’re building it for.
I help credit unions align organizational strategy with the needs, expectations, and perceptions of their members, staff, and communities.
Most brand problems start before the brand.
As the organization, its leadership, and the market evolve, the brand can easily remain stuck telling an old story. That disconnect eventually shows up everywhere: in marketing, culture, member perception, and the communities you are trying to reach.
A credit union brand only works when the organization behind it does.
What a credit union brand strategist does.
I align organizational strategy and leadership intent with member and community relevance to create brands that clarify decisions, align people, and keep credit unions meaningfully connected to those they serve.
Connect Strategy
I translate a credit union’s mission, vision, and purpose into a brand people can understand, recognize, and believe in.
Leadership Intent
I turn leadership’s vision into a clear brand strategy, shared language, and practical direction employees can understand and use.
Build Relevance
I connect the organization’s goals to the needs, expectations, and lived experiences of its members and communities.
Trusted with the moments that change a credit union.
Featured Brand Work
First Responders Credit Union was a deeply rooted firefighter credit union that expanded into a statewide brand built to represent every first responder.
My Approach
The best brands are built together.
I bring more than 20 years of credit union experience, strategy, and award-winning creative work to a focused, collaborative process tailored to each credit union’s goals and culture. We involve the right people, not everyone, to build a brand people understand, believe in, and know how to use.
Collaborative by Design
Working with your team brings the right people into the process so strategy reflects how the credit union actually works.
Strategy + Creativity
I connect strategy to brand expression so the work creates more than identity and gives the organization clearer direction.
Unique to Your Needs
Every credit union has different people, challenges, histories, and ambitions, so I shape the process around what you need most.
Jon brings sharp ideas to every conversation and pairs them with genuine design talent, so the work is not just smart but polished and ready to move.
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Whitney Anderson, MBA
Credit Union C-Suite Executive
If your brand is not connecting, let’s look at why.
Tell me what is changing, what is not working, or where you are trying to go.