Brand Work
The work changes because the problem does.
Every credit union starts from a different place, with a different history, leadership, membership, and ambition. The work should reflect that. These projects show how strategy, identity, and creative direction come together to help credit unions become clearer, more relevant, and easier to believe in.
Featured Brand Work
First Responders Credit Union was a deeply rooted firefighter credit union that expanded into a statewide brand built to represent every first responder.
How I Work
Built around how credit unions work, my approach connects a shared perspective, brand expression, and activation to create stronger decisions, better marketing, and more relevant member experiences.
Clarity
Build the shared strategic foundation before creative decisions begin.
- Leadership Interviews
- Collaborative Workshops
- Brand Audit
- Naming
- Brand Personality
- Messaging & Positioning
- Brand Strategy
Design
Transform strategy into a distinctive and flexible brand system.
- Logo & Identity System
- Color Palette
- Typography
- Visual Language
- Imagery Styling
- Brand Standards
- Marketing Design Systems
Activate
Prepare the brand for approval, implementation, and consistent use.
- Brand Launch Strategy
- Internal Rollout
- Employee Brand Training
- Member Communications
- Campaign Development
- Environmental Applications
- Creative Direction & Guidance
If your credit union is changing, the brand probably has work to do.
Tell me what is changing, what is not working, or where you are trying to go.